Get To Know Your Audience

September 3, 2022

Empathy – the ability to relate to and understand another person’s emotions is the basis of strong relationships

Knowing your audience is one of the most important skills any upstart entrepreneur or comedian needs to have a firm grasp on. Come to think of it, I feel like everyone should know their audience. Many times a friendly reminder to “read the room” can be a massive embarrassment for your inner verbal daredevil and have some serious implications.

In a growing world of possibility and diversity, we need to choose our words and how we convey concepts carefully. It’s not even about self preservation at this point, it’s about getting your point across effectively and impactfully. What’s the point of saying something just to be met with rolling eyes and groans? And what happens when your poor joke detailing why there’s no holiday bonuses this year lands on a stone faced virtual meeting crowd?

While being incredibly offensive is not something we can directly help you with, that was your parents’ (and now HR’s) job , we can definitely help you gauge how your participants responded to your latest morsel of information. You see, all people have subtle ways of telling you what they think. While a portion of us will give you immediate and fiery feedback, others stew silently and in a virtual meeting of 10 plus people, you can’t possibly read all of their faces.

Work The Room With AI uses a combination of AI technologies to analyze visual, auditory, and textual cues to determine a user’s sentiment at any given moment. That is to say, what they are really thinking about your latest bombshell, praise, or proposal. This can be a powerful tool for delivering good or bad news, pitching ideas to clients, and any discussion where you value feedback from the participants; which should be all discussions.

Private Oversight is Key

So this might sound a little scary, will start sharing my delight at the new breakfast options available in the corporate lounge with our suppliers or how happy I was when I took my dog to the local groomer? Not at all, we consider this to be sensitive personal information. We only use the sentiment scores to provide feedback to the meeting host and in an organization we can use this information as an aggregate for organization health so that employers can spot organization wide problems and not just pick on anyone who didn’t like their yearly review.

As always we’re looking out for the health of your organization. Better meetings means better outcomes. Sentiment is a powerful tool for getting to know your audience and finding the right way to convey your message!